Cable ONE has a lot to offer, but their website was trying to say and sell too much. Working closely with the Cable ONE team, we quieted the brand and refocused on Cable ONE’s key selling point: Lightning fast internet. The result was a complete site overhaul – one that gives customers an effortless experience that’s easy to come back to.
Cable ONE Internet is fast…except when it came to ordering online. The checkout process had become slow and clunky, leading to a high abandonment rate. LAVIDGE simplified the purchasing process, applied best practices, and improved functionality. The new shopping cart now sees over 90% of users progress at each step, with a conversion rate up by 20%.
Cable ONE’s impressive internet offer almost speaks for itself. Almost. This campaign leans on a little help from an animatronic arm and underwater friend. Because sometimes if you want to break through, you need to be a bit absurd.
Help is a few keystrokes away.