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Wham! It hits you. The insight, the big idea, the game changer. We help our clients find the treasured nuggets that drive engagement, motivate action and generate repeat business.[2] Industry experience combined with proprietary research illuminate the way forward.
[video: video content]
[image: Healthcare Cover]
Gain a deeper understanding of how patients view technology, care delivery, and system challenges, so you can target prospective clients effectively.
Healthcare GET REPORT[image: LAVIDGE Personal Service Marketing Report]
Gain a deeper understanding of unique attitudes and motivations related to wellness services.
Wellness Services GET REPORT[image: Education Report]
Gain a deeper understanding of unique attitudes and motivations related to education decisions.
Education GET REPORT[image: LAVIDGE 2020 Healthcare Study: Proprietary Attitudinal Segmentation Research]
Marketing research on the healthcare industry.
Healthcare GET REPORT[image: Education Report]
Gain a deeper understanding of unique attitudes and motivations related to education decisions.
Education GET REPORT[image: Hospitality Report]
Learn what marketing tactics consumers prefer most when considering hotels and resorts based on annual income, age and familiar status.
Travel and Hospitality GET REPORT[image: Sports Marketing Report]
Our insightful sports marketing study sifts through consumer preferences based on age, income and familial status, so you can tailor your approach.
Sports GET REPORT[image: Residential Development Report]
What’s the one word all buyers most want to hear from their homebuilder? Learn this and more.
Construction GET REPORT[image: Technology Report]
If you offer technology products, services or both, you need to get your own copy of this important new report.
Technology GET REPORT[image: Kris Jonson]
Kris Jonson The Patient Who Changed Everything: A Healthcare Transformation Story Healthcare[image: Stephen Heitz]
Stephen Heitz Knowledge Work is the Future for Students Who Want to Change Their Careers Education[image: Stephen Heitz]
Stephen Heitz Show Me the Money! Education[image: Stephen Heitz]
Stephen Heitz Working Full Time While Attending Class is the Norm for Most Returning Students Education[image: Stephen Heitz]
Stephen Heitz Adult Students are Concerned About, or Have Experienced, Age Discrimination Education[image: Tim Trull]
Tim Trull The Pandemic Dramatically Impacted Attitudes About Education Education[image: Tim Trull]
Tim Trull Attitudinal segmentation isn’t defined by age, income or gender Education[image: Stephen Heitz]
Stephen Heitz Patients Want to Hear about COVID-19 from their Doctor Healthcare[image: Stephen Heitz]
Stephen Heitz The Pandemic Has Influenced How Trustworthy Doctors and Medical Professionals Appear to Patients Healthcare[image: Stephen Heitz]
Stephen Heitz Patient Beliefs About Healthy Lifestyles Might Surprise You Healthcare[image: Stephen Heitz]
Stephen Heitz We Know Which Patient Groups Care Most About Alternative Medicine[image: Stephen Heitz]
Stephen Heitz Do Patients Prefer Medical Facilities Owned Privately, by a Non-Profit, or by the Government? Healthcare[image: Stephen Heitz]
Stephen Heitz Get in Line, Healthcare Facility Marketing Manager Healthcare[image: Stephen Heitz]
Stephen Heitz Do Patients Really Notice Whether Your Fees are Competitive? Healthcare[image: Stephen Heitz]
Stephen Heitz Are Your Patients’ Benefits Going Unused? Healthcare[image: Stephen Heitz]
Stephen Heitz Attitudinal Segmentation: Healthcare[image: Stephen Heitz]
Stephen Heitz LAVIDGE: Our strength lies in finding new ways to solve tough problems Technology[image: Tim Trull]
Tim Trull Adult Learners Prefer Motivational Phrases Education[image: Tim Trull]
Tim Trull Education Seekers Want Affordability Education[image: Tim Trull]
Tim Trull While the Student Journey is Long, the Decision-Making Step is Relatively Quick Education[image: Tim Trull]
Tim Trull On-campus Experience is Important Throughout the Selection Process Education Are You Keeping up with Technology Trends in Higher-ed Marketing? Education[image: Stephen Heitz]
Stephen Heitz You Need Multi-Touch Attribution Modeling Education[image: Stephen Heitz]
Stephen Heitz Bad Reviews Are Impacting Your School Website’s SEO Education[image: Betsey Griffin Jones]
Betsey Griffin Jones How Strategic are your College’s Traditional and Digital Media Purchases? Education[image: Tim Trull]
Tim Trull 8 Tips to Attract International Students to Your Post-Secondary School Education[image: Bob Case]
Bob Case How Well Do You Know Your Student Body? Education[image: Tim Trull]
Tim Trull How Effective is Your Post-Secondary Student Recruitment Strategy? Education[image: Melanee Arnett]
Melanee Arnett 9 Ways to Leverage Programmatic Marketing to Safely Boost Student Enrollment Education[image: Shaun Jensen]
Shaun Jensen Is Marketing Technology Your Friend? Technology[image: Tim Trull]
Tim Trull U.S. LGBT Consumer Travel Market Moves Mainstream Travel and Hospitality[image: Bob Case]
Bob Case Is Your Hotel’s Photo Library Picture Perfect? Travel and Hospitality[image: Tim Trull]
Tim Trull Hoteliers Who Fail to Plan…Might as Well Plan to Fail at Marketing Travel and Hospitality[image: Stephen Heitz]
Stephen Heitz Personalize Hotel Marketing Messages with Programmatic Campaigns Travel and Hospitality[image: Anne Robertson]
Anne Robertson Does Your Boutique Hotel Attract Guests for Both Business and Leisure? Travel and HospitalityPublic Relations[image: Tim Trull]
Tim Trull Younger and Ethnically Diverse Guests are Aspirational When Choosing Their Most Motivational Hotel Slogans Travel and Hospitality[image: Tim Trull]
Tim Trull Hotel and Resort Guests are Motivated by Slogans that Convey Value, Convenience and Service Travel and Hospitality[image: Tim Trull]
Tim Trull The Most Important Phrase for Hotel Guests is Tied to the Most Important Meal of the Day Travel and Hospitality[image: Stephen Heitz]
Stephen Heitz Practical Words are Most Preferred When Describing Hotels or Resorts Travel and Hospitality[image: Tim Trull]
Tim Trull Seasoned Travelers Rely on Referrals Travel and Hospitality[image: Anne Robertson]
Anne Robertson Does Your Hotel Properly Leverage Public Relations? Travel and HospitalityPublic Relations[image: Betsey Griffin Jones]
Betsey Griffin Jones 2018 Media Trends: Traditional vs Programmatic | LAVIDGE[image: Stephen Heitz]
Stephen Heitz Measuring Sports Sponsorship Success Sports[image: Stephen Heitz]
Stephen Heitz Sports Sponsorship and Licensing Sports Multicultural Marketing Sports[image: Stephen Heitz]
Stephen Heitz More Than an Impression Sports[image: Stephen Heitz]
Stephen Heitz Sports SEO: Boost Search Rankings Sports[image: Bob Case]
Bob Case Authentic Fan Videos: Sports Marketing Sports[image: Bob Case]
Bob Case Always Put the Customer First Sports[image: Shaun Jensen]
Shaun Jensen Stand Out - How to Differentiate Your Creative From the Competition Sports[image: Tim Trull]
Tim Trull Define and Conquer - How to Use Audience Segmentation to Drive Ticket Sales and Sponsorships Sports[image: Stephen Heitz]
Stephen Heitz ‘Helps You Maintain a Healthy Lifestyle’ is a Winning Phrase Sports[image: Stephen Heitz]
Stephen Heitz Consumers Like to Keep it Casual When it Comes to Sports and Fitness Sports[image: Stephen Heitz]
Stephen Heitz Consumers Walk to Stay Fit—Far More Often Than Anything Else Sports[image: Stephen Heitz]
Stephen Heitz Consumers Spend More on Memberships than Events, Equipment or Apparel Sports[image: Stephen Heitz]
Stephen Heitz Consumers Prefer 'Healthy' Sports and Fitness Products and Services Sports[image: Stephen Heitz]
Stephen Heitz Consumers Like to Learn about Sports and Fitness From Television Sports[image: Stephen Heitz]
Stephen Heitz Are You Optimized for Google Search? Construction[image: Tim Trull]
Tim Trull Stop Focusing on Building Your Own Social Profile Construction[image: Stephen Heitz]
Stephen Heitz Most Home Builders are Stuck in the Past Construction[image: Stephen Heitz]
Stephen Heitz Close the Sale and Lower Cancellations Construction[image: Stephen Heitz]
Stephen Heitz You Should Put Geofencing to Work Construction[image: Kylie LAVIDGE]
Kylie LAVIDGE Are Email Marketing Campaigns Relevant in 2018?[image: Tim Trull]
Tim Trull Execute OOH Like a Boss Construction[image: Tim Trull]
Tim Trull Multicultural is the Opportunity Construction[image: Bob Case]
Bob Case Every Picture Tells a Story… Construction[image: Bob Case]
Bob Case Give Them (All) Something To Talk About… Construction[image: Bob Case]
Bob Case Maximize the Home-Buying Experience Construction[image: Stephen Heitz]
Stephen Heitz Do You Prefer Quality and Energy Efficiency, or Lifestyle? Construction[image: Stephen Heitz]
Stephen Heitz Who Doesn't like 'Top-Quality Construction'? Construction[image: Stephen Heitz]
Stephen Heitz Age Influences Preferred Words to Describe Home Builders Construction[image: Tim Trull]
Tim Trull Names Count Construction[image: Stephen Heitz]
Stephen Heitz 'Affordability' Makes Consumers Feel Right at Home Construction[image: Stephen Heitz]
Stephen Heitz Millennials are Moved by Home Builder Messages Online Construction[image: Stephen Heitz]
Stephen Heitz When Choosing a Home Builder, Consumers 'Trust Thy Neighbor' Construction Company Culture Refresh: 2018 Tips | LAVIDGE[image: Tim Trull]
Tim Trull How to Market with Content Technology[image: Tim Trull]
Tim Trull Cross-cultural Marketing isn't a Plan, it's a Strategy Technology[image: Bob Case]
Bob Case Video is Killing the Written Word Technology[image: Stephen Heitz]
Stephen Heitz The Holy Grail of Marketing Automation Technology[image: Stephen Heitz]
Stephen Heitz The Big Lie Technology[image: Stephen Heitz]
Stephen Heitz Are You Leveraging Your CRM to Drive Revenue? Technology[image: Stephen Heitz]
Stephen Heitz Maximize Organic Search Technology[image: Bob Case]
Bob Case Elevate Your Game to the Third Tier Technology[image: Bob Case]
Bob Case Leverage Your Marketing Collateral Technology[image: Tim Trull]
Tim Trull Don’t Be Afraid to Stand Out in the World of B2B Technology Technology[image: Stephen Heitz]
Stephen Heitz Larger Businesses Covet Agility Technology[image: Stephen Heitz]
Stephen Heitz Don’t Let Me Down Technology[image: Tim Trull]
Tim Trull What if Sales Owned Marketing? Technology[image: Stephen Heitz]
Stephen Heitz Price isn't Always King Technology[image: Stephen Heitz]
Stephen Heitz Meet in Person. And Bring a Great Deck. Technology[image: Anne Robertson]
Anne Robertson How to Win at Your Next Technology Trade Show TechnologyPublic Relations[image: Stephen Heitz]
Stephen Heitz Call or Email with a Cold List—Only on Opposite Day. Technology[image: Stephen Heitz]
Stephen Heitz Technology Buyers Prefer to 'Phone a Friend' Technology[image: Tim Trull]
Tim Trull The 6 qualities of successful brands: How does your brand measure up?[image: Anne Robertson]
Anne Robertson 12 Ideas for Killer Restaurant Grand Openings Food Service[image: Betsey Griffin Jones]
Betsey Griffin Jones Is Out-Of-Home Advertising Right for Restaurants? Food Service[image: Stephen Heitz]
Stephen Heitz 15 Reasons Restaurants are Upgrading to Digital Signage Food Service[image: Anne Robertson]
Anne Robertson 4 Questions Answered: Influencer Outreach Food Service[image: Stephen Heitz]
Stephen Heitz Building a Better Restaurant App Food Service[image: Stephen Heitz]
Stephen Heitz 8 Winning Video Strategies for Restaurants Food Service[image: Bob Case]
Bob Case Purposeful Restaurant Design Food Service[image: Stephen Heitz]
Stephen Heitz Organize and Analyze Food Service[image: Stephen Heitz]
Stephen Heitz Paid Search for Restaurants Food Service[image: Stephen Heitz]
Stephen Heitz The Opportunity of Cross-Channel Marketing Food Service[image: Stephen Heitz]
Stephen Heitz 8 Ways Research Can Help You Compete Food Service[image: Tim Trull]
Tim Trull The Ingredients for Memorable Restaurant Advertising Food Service[image: Stephen Heitz]
Stephen Heitz We Leave the Cooking to Others Food Service[image: Tim Trull]
Tim Trull Tasty Gets Top Billing Food Service[image: Stephen Heitz]
Stephen Heitz Dashboard Crash Course[image: Anne Robertson]
Anne Robertson Warning: Cause Marketing Ahead Public Relations[image: Stephen Heitz]
Stephen Heitz Keep the Customer Satisfied[image: Stephen Heitz]
Stephen Heitz 4 Biggest SEO Mistakes[image: Bob Case]
Bob Case Playing Catch Up[image: Shaun Jensen]
Shaun Jensen 14 Ways to Make Your Infographics Shine Wellness Services[image: Betsey Griffin Jones]
Betsey Griffin Jones From Local to National Wellness Services[image: Stephen Heitz]
Stephen Heitz Retail Services Franchise Frenzy[image: Stephen Heitz]
Stephen Heitz Best Retail Services Customers: Wealthy, Educated and Young[image: Stephen Heitz]
Stephen Heitz TV and Direct Mail Flex Their Muscles[image: Stephen Heitz]
Stephen Heitz Fostering Loyalty from Retail Services Customers[image: Shaun Jensen]
Shaun Jensen Personalizing Email Marketing for Retail Service Customers Wellness Services[image: Stephen Heitz]
Stephen Heitz Fixing the National / Local Brand Disconnect[image: Stephen Heitz]
Stephen Heitz Retail Services Ethnic Diversity: A Premium on Staying Healthy[image: Stephen Heitz]
Stephen Heitz Retail Service Employees Are Your Brand[image: Stephen Heitz]
Stephen Heitz For Retail Services, Consumers Yearn for Trust[image: Betsey Griffin Jones]
Betsey Griffin Jones Are We Addicted to Drug Advertising? Healthcare[image: Bob Case]
Bob Case Emotional Healthcare Ads—To The Rescue Healthcare[image: Stephen Heitz]
Stephen Heitz Healthcare Marketing Bragging Rights Healthcare[image: Stephen Heitz]
Stephen Heitz All Healthcare is Local Healthcare[image: Stephen Heitz]
Stephen Heitz Can Marketing Automation Transform Healthcare? Healthcare[image: Stephen Heitz]
Stephen Heitz Healthcare Websites are on Life Support Healthcare[image: Tim Trull]
Tim Trull The Healthcare Disconnect Healthcare[image: Tim Trull]
Tim Trull The Four Mistakes of Healthcare Social Media Community Management Healthcare[image: Stephen Heitz]
Stephen Heitz Why is Healthcare Shunning Programmatic Advertising? Healthcare[image: Bill LAVIDGE]
Bill LAVIDGE Ten Tips Toward Building a Great Career[image: Anne Robertson]
Anne Robertson Hitting Back at Fake News HealthcarePublic Relations[image: Stephen Heitz]
Stephen Heitz Should a Person's Health Determine How You Market to Them? Healthcare[image: Stephen Heitz]
Stephen Heitz Age of Reason: Will More Candles on the Cake Change Your View of Healthcare Media? Healthcare[image: Stephen Heitz]
Stephen Heitz Words Matter: How Age Shapes Healthcare Branding Preferences Healthcare[image: Stephen Heitz]
Stephen Heitz Winners and Losers: The Best Media for Healthcare Advertising Healthcare[image: Stephen Heitz]
Stephen Heitz The Top Secret Words For Healthcare Branding Healthcare[image: Anne Robertson]
Anne Robertson Crisis? What Crisis? Public RelationsAs the book publishing industry undergoes rapid change—reshaped by shifting media consumption, creator-driven platforms, and rising demands for sustained audience engagement—LAVIDGE announced the launch of InkFox Publicity, a modern publicity firm designed to meet the industry’s evolving needs.....read more
Public RelationsOn March 13, dozens of agencies, marketers and storytellers from across the state gathered for the annual American Advertising Awards, more commonly known as the “ADDYs”. ....read more
Public RelationsPHOENIX [Feb. 11, 2026] — As the book publishing industry undergoes rapid change—reshaped by shifting media consumption, creator-driven platforms, and rising demands for sustained audience engagement—LAVIDGE announced the launch today of InkFox Publicity (a LAVIDGE Co.), a modern publicity firm designed to meet the industry’s evolving needs. ....read more
Public RelationsWe are proud to announce Bob Case, LAVIDGE co-president and chief creative officer, has been recognized as a 2026 AzBusiness Leader by AZ Big Media. The prestigious annual publication highlights Arizona’s most impactful executives shaping the state’s economic future. ....read more
Public RelationsLAVIDGE IMPACT helps ensure that no child goes without a gift on Christmas morning. To do our part, the agency participates in the Salvation Army’s Christmas Angels program which has become one of the most beloved annual office traditions. ....read more
On November 20, LAVIDVGE employees gathered in our office for a festive fall potluck. Many of us brought dishes, enjoyed a meal together and shared our plans for the holidays. As we sat around, connecting with our coworkers, we also felt immense gratitude that we were able to experience the traditions that bring comfort to our tables. ....read more
Public RelationsSince 2019, LAVIDGE’s employee volunteer program, IMPACT: Giving and Sharing with Passion, has engaged team members in meaningful community service. It was the goal of CFO, Sandra Torre, to support nonprofit organizations across the Valley and LAVIDGE employees jumped at the chance to give back alongside their coworkers. ....read more
LAVIDGE is finishing 2025 strong by adding several new clients to our roster – ranging from education to nonprofits, and more. We are excited to already be working on so many incredible campaigns!....read more
LAVIDGE had the honor of attending the 2025 TIM awards, presented by the Arizona Innovation Marketing Association (AZIMA), on Thursday, November 6th at Culinary Dropout in Tempe. ....read more
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The Copper Anvils, presented by the Public Relations Society of America’s (PRSA) Phoenix Chapter, highlights excellence in public relations across Arizona. This year’s awards ceremony took place on October 22 at the Peoria Sports Complex. LAVIDGE PR had a bold goal this year when submitting seven campaigns for consideration. ....read more
Public RelationsLAVIDGE is honored to announce we have been named the Best Advertising Agency in Phoenix, Ariz. according to Jewish News.....read more
Public RelationsFor the ninth year, LAVIDGE was named one of Arizona’s Most Admired Companies. Only 50 companies were selected by AZ Business Magazine and BestCompaniesAZ based on five key areas including:....read more
Public RelationsLAVIDGE, a leading full-service marketing communications agency, today announced a new leadership structure designed to drive growth and innovation across its Public Relations and Publicity divisions.....read more
Public RelationsThe ultimate recipe for making a difference is many hands and nourishing meals. LAVIDGIANS met at the office on August 1 for the month’s IMPACT event, Lasagna Love.....read more
Public RelationsOn February 12, a group of volunteers from LAVIDGE spent their morning giving back to Family Promise AZ, a nonprofit dedicated to providing emergency shelter and services to families and their pets facing homelessness. The organization aims to support the entire family through their journey to self-sufficiency utilizing a holistic approach that meets every family member's needs.....read more
Public RelationsTo continue the mission of service and giving back to the greater Phoenix community, LAVIDGE IMPACT volunteers packed up and prepared for another important event.....read more
Public RelationsIn early July, LAVIDGIANS closed their computers to spend the morning sweating and sorting for Project C.U.R.E.....read more
Public RelationsFore! A team of LAVIDGE employees swung into service at the 2025 Golf for Hope fundraiser. This is the second year in a row and fifth time overall that LAVIDGE participated in and sponsored Golf for Hope, a fundraiser supporting the Arizona Chapter of the American Foundation for Suicide Prevention (AFSP).....read more
Public RelationsLAVIDGE Co-President and CFO Sandra Torre was recently announced as one of only 34 women in Arizona named the 2025 Most Influential Women (MIW) in Business. ....read more
Public RelationsLAVIDGE is excited to announce several new client acquisitions. In the past few months, the full-service ad agency has partnered with a variety of new clients across different sectors, further strengthening its position as a go-to creative and strategic partner.....read more
Public RelationsMore Than Profits: How Employee Ownership Drives Social Impact....read more
Public RelationsPHOENIX (April 7, 2025) – Since 2011, LAVIDGE has been recognized by AZ Big Media’s Ranking Arizona Magazine. This year, for the 14th consecutive time, LAVIDGE is honored to be ranked number one for best advertising agency in the Valley.....read more
Public RelationsPHOENIX (March 12, 2025) – This year, LAVIDGE not only played a large role in the promotion of the American Advertising Awards, commonly known as the ADDYs, but came home with bronze, silver and gold awards with a spotlight on individual agency stars and client campaigns. ....read more
In this episode of the Team Engagement Podcast, Sandra Torre, Co-President and CFO of LAVIDGE, joins host Sean Richards for a lively, insightful discussion on how her agency cultivates a thriving workplace culture built on creativity, trust, and shared values.....read more
Hey nonprofit friends, welcome back! In this episode of the Modern Nonprofit Podcast, host Tasha Anderson sits down with Sandra Torre, the President and CFO of LAVIDGE, to explore how her company built an award-winning corporate giving initiative called IMPACT—and how it's changing lives, not just in the community but within the company as well.....read more
PHOENIX (January 14, 2025) – In 2020, the LAVY Awards began as a way for LAVIDGIANs to nominate co-workers for their exceptional work throughout the year. This year, 43 employees were nominated and six exceptional staff members won in five different categories. ....read more
PHOENIX (Nov. 12, 2024) – The TIM awards, presented by the Arizona Innovation Marketing Association (AZIMA), honors and recognizes digital marketing professionals and their successful campaigns throughout the year. The LAVIDGE team took home six awards in three categories during the 2024 award ceremony.....read more
LAVIDGE emphasizes the importance of early engagement in building meaningful brand relationships. By reaching audiences sooner, businesses can foster stronger connections, increase loyalty, and drive long-term growth. The agency’s integrated marketing expertise helps clients leverage early engagement strategies to achieve measurable results and lasting impact.....read more
PHOENIX (October 21, 2024) – Sandra Torre, co-president and chief financial officer of LAVIDGE, a leading advertising, digital marketing and public relations agency, was awarded the 2024 Corporate Social Responsibility Executive of the Year.....read more
PHOENIX (October 18, 2024) – LAVIDGE IMPACT, the agency’s internal employee-volunteer program, visited Better Piggies Rescue on Friday, October 11 to support the nonprofit in feeding their animals, cleaning the facility and learning more about their mission.....read more
PHOENIX (Oct. 10, 2024) – The Copper Anvils, presented by the Public Relations Society of America’s (PRSA) Phoenix Chapter, highlights excellence in public relations across Arizona. This year, the LAVIDGE PR team submitted five entries for consideration, and all received distinguished honors.....read more
PHOENIX - (Sept. 6, 2024) Readers of Jewish News for the third consecutive year have voted LAVIDGE as the Best Advertising Agency in the Valley.....read more
PHOENIX (August 23, 2024) – At 9:30 a.m. customers eagerly lined up to shop the 50% off First Friday Sale at Hope’s Closet in Goodyear. Luckily, LAVIDGE IMPACT volunteers were available to help ensure the sale ran smoothly.....read more
PHOENIX - (August 16, 2024) – LAVIDGE is proud to be among the largest Phoenix-area advertising agencies named in the Phoenix Business Journal’s (PBJ) 2024 Book of Lists.....read more
PHOENIX - (Aug. 9, 2024) – LAVIDGE is proud to be among the honorees of the 12th annual Arizona Capitol Times 2024 Top Companies to Work for in Arizona awards program. ....read more
PHOENIX (July 2, 2024) – LAVIDGE is honored to be among 90 small businesses (35 - 149 employees) recognized by AZ Central's 2024 Top Work Places award. ....read more
PHOENIX (May 15, 2024) – Creative work developed for two LAVIDGE clients earned top honors in their respective categories at the Phoenix Chapter of the American Advertising Association’s 2024 Spectrum Awards.....read more
PHOENIX (May 15, 2024) – LAVIDGE is proud to announce the agency has been named a finalist in this year’s Let’s Give Arizona a Hand Up award presented in partnership by Az Business magazine and Habitat for Humanity Central Arizona.....read more
PHOENIX (May 14, 2024) – LAVIDGE IMPACT volunteers can often be found pitching in throughout the community wearing their branded employee volunteer program T-shirts at food banks, animal shelters, organizations to help foster....read more
PHOENIX (May 13, 2024) – LAVIDGE Founder and CEO Bill LAVIDGE has announced a top leadership restructure that raises CFO and Executive Vice-President Sandra Torre, and Chief Creative Officer Bob Case, to the dual roles of Co-Presidents.....read more
PHOENIX - (May 8, 2024) – LAVIDGE Managing Director, Growth & Development Dave Nobs is among a handful of leaders handpicked to be interviewed by Rise25 for Top Agency Leaders: Navigating Innovation and Resilience in the Creative and Marketing Landscape.....read more
PHOENIX - (May 2, 2024) – LAVIDGE Managing Director, Growth & Development Dave Nobs recently appeared as a guest on the Customer Journey Show podcast to discuss building business success through integrated marketing.....read more
PHOENIX (April 16, 2024) – Dave Nobs, Managing Director of Growth & Development at LAVIDGE, has joined the prestigious Walter Cronkite School of Journalism and Mass Communication Endowment Board of Trustees.....read more
PHOENIX - (March 28, 2024) – LAVIDGE President and Chief Financial Officer Sandra Torre recently shared with Greater Phoenix InBusiness Magazine the agency’s philosophy for enhancing succession planning for leadership roles.....read more
PHOENIX - (March 13, 2024) – The LAVIDGE team accepted six agencywide awards and a prestigious specialty award in the 2024 Phoenix Ad Club ADDYs presented on Friday at the Fairmont Scottsdale Princess. ....read more
PHOENIX (March 11, 2024) – LAVIDGE is honored to hold the No. 1 ranking for Best Advertising in the AZ Big Media’s Ranking Arizona magazine—for the 13th consecutive year.....read more
PHOENIX (Dec. 11, 2023) – Employees nominated by and voted on by their peers for excellence in five key categories accepted their awards on Friday during the annual LAVIDGE Holiday party.....read more
PHOENIX - (Oct. 26, 2023) – LAVIDGE was honored today with 12 2023 TIM Awards; 10 for Excellence and one for Mastery—and one for building community.....read more
PHOENIX (Oct. 17, 2023) – LAVIDGE PR took home on Thursday an Award of Merit from the Public Relations Society of America (PRSA) Phoenix Chapter’s annual Copper Anvil Awards.....read more
PHOENIX - (Oct. 10, 2023) – LAVIDGE is proud to be among the largest Phoenix-area public relations firms in the 2023 Phoenix Business Journal Book of Lists. ....read more
PHOENIX (Oct. 5, 2023) – LAVIDGE IMPACT volunteers returned to Hope for Hunger food bank this week to help Phoenix Rescue Mission pack food boxes and fill grocery carts for people experiencing food insecurity.....read more
PHOENIX (Sept. 29, 2023) – Executive VP and Chief Financial Officer Sandra Torre is being honored by AZ Big Media as a 2024 Az Business Angel for her role at LAVIDGE overseeing the employee volunteer committee.....read more
PHOENIX - (Sept. 13, 2023) – LAVIDGE Executive Vice President and Chief Operating Officer Alicia Wadas describes her life as “blessed, dynamic and a fulfilling journey.” ....read more
PHOENIX (August 21, 2023) — LAVIDGE is pleased to announce several new clients.....read more
PHOENIX - (Aug. 18, 2023) – LAVIDGE is proud to be recognized as the 5th-largest Phoenix-area advertising firm in the 2023 Phoenix Business Journal Book of Lists.....read more
PHOENIX - (July 17, 2023) – LAVIDGE is honored to be an azcentral 2023 Top Workplace—for the third consecutive year.....read more
PHOENIX - (July 14, 2023) – LAVIDGE is proud to announce it is a winner in the Arizona Capitol Times 2023 Top Companies to Work for in Arizona.....read more
PHOENIX - (July 14, 2023) – LAVIDGE is proud to be among the largest Phoenix-area interactive marketing firms in the 2023 Phoenix Business Journal Book of Lists.....read more
PHOENIX - (June 30, 2023) – It’s an annual tradition for LAVIDGE to participate in back-to-school community service events. ....read more
PHOENIX - (May 22, 2023) Readers of Jewish News for the second consecutive year have voted LAVIDGE as the valley's Best Advertising Agency.....read more
PHOENIX - (May 11, 2023) - LAVIDGE is proud to announce being among the winners at the 2023 American Marketing Association (AMA) Phoenix Spectrum Awards reception held today at the Arizona Science Center.....read more
SCOTTSDALE - (May 6, 2023) – Many familiar faces from LAVIDGE lined up on Saturday at Continental Golf Course to raise funds for suicide prevention programs.....read more
PHOENIX - (April , 28, 2022) - LAVIDGE IMPACT volunteers were among 400 who showed up on Friday to lend a hand during 2023 Maricopa County StandDown. ....read more
PHOENIX - (April , 12, 2023) LAVIDGE IMPACT volunteers get their hands dirty for a good cause.....read more
PHOENIX (March 30, 2023) – LAVIDGE has earned the No. 1 rank for Best Advertising for the twelfth consecutive year in AZ Big Media’s annual Ranking Arizona. ....read more
PHOENIX – (March 10, 2023) – LAVIDGE work for multiple clients earned distinction in the 2023 Phoenix chapter’s American Advertising Awards presented by the Phoenix chapter of the American Advertising Federation.....read more
PHOENIX – (Feb. 13, 2023) – LAVIDGE Chief Creative Officer Bob Case joined Fox 10’s Arizona Morning show today to critique Super Bowl ads, keeping alive the years-long tradition with anchors Troy Hayden and Syleste Rodriguez.....read more
PHOENIX – (Feb. 9, 2023) – LAVIDGE is proud to announce that Sandra Torre is among 26 honorees selected from a field of nearly 200 candidates for the Phoenix Business Journal’s 2023 Outstanding Women in Business.....read more
PHOENIX (Jan. 3, 2023) – Anne Robertson, Managing Director of Public Relations and Publicity for LAVIDGE, is among three public relations professionals highlighted in "AzBusiness Leaders 2023" magazine. ....read more
PHOENIX (Jan. 3, 2023) – Bill LAVIDGE, president, founder and CEO of LAVIDGE, is among five advertising professionals highlighted in "AzBusiness Leaders 2023" magazine. ....read more
PHOENIX (Dec. 16, 2022) – Continuing a tradition begun just last year, LAVIDGE presented its 2022 LAVY Awards today to five top winners as part of an agencywide holiday and year-end celebration honoring excellence as recognized by their peers.....read more
PHOENIX (Nov. 9, 2022) – It takes a village to feed the homeless.....read more
PHOENIX - (Nov. 7, 2022) – Alec Esteban Thomson has been named an Arizona Capitol Times 2022 Cap Under 40 Honoree. ....read more
PHOENIX (Nov. 2, 2022) – LAVIDGE has added several new clients to its roster this year from a variety of industry verticals.....read more
PHOENIX (Oct. 24, 2022) – LAVIDGE accepted a dozen awards on Thursday at the 2022 Arizona Innovation Marketing Association (AZIMA) Tim Awards celebration dinner and presentation staged at the Tempe Center for the Arts.....read more
PHOENIX (Oct. 14, 2022) – Who would have guessed that volunteering to cuddle pigs would not only be fun, but become a LAVIDGE IMPACT volunteer favorite?....read more
PHOENIX (Sept. 13, 2022) – LAVIDGE is pleased to announce being selected by AZ Business magazine and BestCompaniesAZ for Arizona’s Most Admired Companies of 2022. ....read more
PHOENIX (August 29, 2022) – LAVIDGE is honored to have made the 2022 list published by Arizona Capitol Times and Best Companies Group honoring the Top Companies to Work for in Arizona.....read more
PHOENIX (July 22, 2022) – LAVIDGE is honored to be among 77 small businesses (149 or fewer employees) recognized by AZ Central's 2022 Top Work Places award.....read more
PHOENIX - (June 29, 2022) – Many school children lack the means to obtain the basics each year when it’s time to return to the classroom.....read more
PHOENIX - (June 22, 2022) – Every child deserves snack time. ....read more
PHOENIX – (June 14, 2022) – LAVIDGE is proud to announce that Alec Esteban Thomson has been selected from a field of more than 400 candidates for the Phoenix Business Journal’s 40 under 40 Class of 2022.....read more
PHOENIX - (May 18, 2022) – Seven employees and one family member devoted their morning today to sort donations at Nourish Phoenix food and clothing bank through LAVIDGE IMPACT.....read more
PHOENIX - (April 30, 2022) – LAVIDGE IMPACT volunteers participated today in Hope4Kids International’s virtual walk fundraiser to provide safe, clean water to children.....read more
PHOENIX - (April 27, 2022) - A group of marketing, advertising and other professionals joined LAVIDGE remotely on Tuesday to participate in “Multicultural Matters |Grow reach and results: ....read more
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PHOENIX - (Feb. 4, 2020) The Kansas City Chiefs and San Francisco 49ers weren't the only pros competing for the win during the Super Bowl LIII on Sunday. That's because brands spend millions not only to get in front of audiences, but to vie for the title of best television commercial aired during the Super Bowl.....read more
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Hi, I'm Stephen Heitz, Chief Innovation Officer at LAVIDGE, and with me today is Tim Trull, Managing Director of Strategy. Boy, Tim, things have been changing so rapidly for our healthcare marketers out there. And really what's happening is their role as brand marketers is really changing. They have to become change agents themselves. And so what we wanted to do today is just spend some time and really understand and kind of empathize with our healthcare marketers about what's new and different, and give them five tips to help really manage their organizations through change from a marketing leadership perspective.
These five tips really are about, A, first of all, need to become a change agent themselves. They didn't sign up for that job, but now their job is to really advocate for change and innovation. Secondly, they've got to really dive into research and really use research to unfold the new opportunities and convince these very scientific, analytical organizations that change is necessary and possible. And then third, they've got to be the advocate for the consumer. They've got to stop thinking about them as patients, and they've got to really advocate for what makes these consumers tick and how they can embrace them. All that's going to require the fourth thing is they've got to build trust. And there may be trust gaps in their organization, and we'll talk about how they can identify those. And then lastly, they've got to embrace an agile marketing process that allows them to be flexible to really capitalize on opportunities.
Our clients have ranged from hospital systems to providers to imaging centers to laboratories and even insurance companies. What's one of the biggest change stories that we've had with our clients?
It's funny that you ask, because one of our clients is Sonora Quest Laboratories, and so they are the Arizona basically equivalent, or the Arizona laboratory of Quest Laboratories National. So Sonora Quest actually faced a pretty interesting change here a few years ago. You may remember Theranos. Theranos came into this market and other markets as sort of the new darling, the new innovative company that was really changing up the way that laboratory work was done. And so they were coming in, and instead of doing a full draw, they were doing a pinprick and structured relationships with government, state governments, to be able to lobby law changes. They also had relationships with a lot of the pharmacies to be able to be in the pharmacies. So they came in like gangbusters. The idea was great, but unfortunately, the science behind it wasn't so great. So Theranos went down in flames.
One of the things Theranos did really well, though, was their app and the whole digital transformation that made it so easy to access them. Well, that and the marketing of Theranos, it was reminiscent of Apple, really. And even the CEO, she was sort of Steve Jobs-esque, as it were. But they came into the market strong, and they spent a lot of money in marketing. They formed really great relationships, and again, they lobbied for the laws. Once they exited the market, though, there was a gap there, and there was an opportunity. So our clients and our core saw this. But our client was involved even before. When Theranos came in the market, they started adapting to change right away.
What pivot did they make as a result of seeing this new idea?
Yeah, so as they started seeing this kind of coming on, they said, you know what, we need to do a couple of things. This is number one. We need to be able to embrace this whole idea of direct access testing. And so they were able to embrace direct access testing. Sonora Quest Laboratories also started committing to a little bit more of a foundational approach as far as developing educational materials and getting public relations out there that helped them build a foundation to start educating consumers now that this is happening.
Yeah, and so what was happening was people could say, yeah, here's Theranos, but I already trust Sonora Quest Laboratories. Yeah. And now I can get the same thing from Sonora Quest Laboratories. They leveraged that foundation of trust to create a whole new revenue stream.
Yeah, exactly. And so again, once Theranos left the market, then there was that gap that they could pick up on. Now here was the challenge. Consumers weren't necessarily always bought into this. And so they were scared.
By this, you mean the idea of ordering my own test from a doctor?
Direct access testing, yeah. And so they were fearful of that for a number of reasons. Number one is, oh my gosh, I can't go and get my blood test without having a doctor's oversight on that. I can't read what the test results are. How much is it going to cost? Is my insurance going to cover it? And so there's all these questions that were going on with this that we had to really kind of back up and say, you know what? Great opportunity, but we need to make sure that we know the opportunity we're getting into here.
Right. And what I think is fascinating, the chief revenue officer of Sonora Quest Laboratories, Christina Noble, really was in charge of marketing and was a change agent within the organization and saw these opportunities. And the board of directors of Sonora Quest Laboratories, from the top down, said, we want a person in our organization committed to innovation and committed to finding new ways for us to interact with consumers. And so she was able to be that change agent within Sonora Quest Laboratories to really drive some of these things forward.
Now, knowing that this is important and that you want to be this change agent, how do you arm the change agent with the tools to help these organizations change? And that comes down to research. How does research play a role?
Yeah. So that comes down to the research. So whether it's the primary research of talking to consumers or your patients and finding out what their attitudes are about things, finding out what their perception is or even awareness is about some of these things and using the Sonora Quest Laboratories as an example of people didn't even know that the law was changed. And then even the ones that didn't know the law was or didn't know the law was changed were scared to do it because of all the other things that I mentioned. And it really is one of those things where you have to go and do the research to find out what you're getting yourself into.
We have a large imaging client that we're working with as well who they really were looking to move beyond just talking to the physicians into really talking a little bit more specifically to consumers as well. So that's a big change because, again, it's something that we have been predisposed to go to the doctor, get the prescription, take it to wherever they tell us to take it to, and then get that filled.
Right. So I think that what I'm hearing you say is that research is so critical because we're dealing with scientific analytical organizations and rallying changes, it means we have to have some good data.
Yes. Now, as marketers, we're familiar with awareness and preference and maybe even some high level agree, disagree kind of statements about products and services. But there's some additional research that I think most marketers aren't familiar with that we were able to use for some of our healthcare marketers to really help them explain the opportunity. One of those was market sizing. Can you talk about market sizing and price elasticity research and how it helped Sonora Quest Laboratories and others really understand what the revenue opportunity was for their organization?
Yes. So like you said, beyond just the consumer piece of it, which is super important, obviously, but to be able to say, okay, well, this may be a good opportunity, but do we even have a market to be able to go out and spend money to be able to capitalize on this opportunity? Because there may not even be a market out there. So that would be one thing is to find out, is there a market out there? If there is a market, who is the market? And are they willing to really buy whatever services that we're offering here? So all of that really kind of goes into developing a business case around what that is.
The other piece of it, as you mentioned, was the whole pricing piece of it, too. We've run into that with a lot of these direct-to-consumer kinds of applications. And whether it be through imaging, whether it be through lab services, there's a preconceived notion that pricing is much more than what it really is. And so being able to say, okay, well, let's talk to the consumers, find out what the elasticity is, that allows us to price things at the point that they can actually feel comfortable in coming in and saying, okay, yeah, I will go ahead and go direct to some of these.
Yeah, and I think that the pricing conversation for healthcare marketers themselves, they haven't really been involved in the pricing decisions. But being able to bring the consumer's point of view in and say, consumers might be willing to pay this and this based on the research can help inform the pricing decisions within the organization. And that is a new role for the healthcare marketer to be championing that kind of research.
The other thing that, now that we're change agents armed with research to kind of create broad-based buy-in for change and we understand the other pieces of the marketing mix, including price and size of the market, is really trying to understand and be an advocate for consumers, not patients. We know that most of the time the well population, we're not top of mind for them. And brand is super important going forward, and we would love people to make a choice for our system, just like they make a choice for Apple versus Android in a phone and other kinds of mechanisms. And we know as marketers intuitively that this works. What's in our way? Is it that we still think of them as patients? And then how do we really understand what consumers value and tick and how they think about our organization?
So that kind of gets to the whole point of what makes them tick, what really makes consumers tick. A couple of different things, and one of the things that we've done quite a bit of recently certainly is the attitudinal segmentation. Because what we're able to do with attitudinal segmentation is to be able to get into their brains and find out what kinds of attitudes that they have rather than trying to target them by how they look.
So I think that that is one way to kind of get into their psyche and say, okay, what is it that makes you tick?
So just to be clear, if I'm not really familiar with attitudinal segmentation, this is the idea that what I believe to be true or how I think and act, my attitudes about how I feel about the healthcare system, about my maybe trust in doctors or use of holistic medicine, aren't something that you can bucket people into by demographic or gender or even income level. They really span across all of these. And unfortunately as a marketer, those are my main targeting tools. So once I know more about these attitudinal segments, can you just share quickly with us those four types of consumers for healthcare so that we can kind of help them understand how they might use them?
So in our most recent segmentation study that we did for healthcare is we had four different segments that kind of arose out of this. Interestingly enough, each one of those four segments too represented between 20 and 30 percent of the population. So there wasn't one segment that was greater than any other segment. We don't go in with any kind of preconceived notion of where they will be. This is organically what happens with these segmentation.
So what we found is the four different segments, one is the team player. Team player is really very trusting of healthcare, very trusting of their doctor. They do all of their preventive maintenance. They're the gold star basically for healthcare. They're the person that's doing what they should be doing.
You've got the bystander who is kind of the flip side of that. The bystander is the person who will do anything that they can to avoid healthcare, to avoid going to their doctor, to avoid their preventive maintenance, and if something goes wrong they'll just go straight to the hospital. So and that's not necessarily who the hospital wants is the person who has allowed themselves to get to that point.
You've got the crusader. The crusader is the person really that's much more about diversity, much more about inclusion, much more about having healthcare for all.
And then finally there's the boss. The boss is the patient who will do their research. They'll come in prepared. They will challenge their doctor if their doctor does not think that that's what they should be doing. And they will also be a little bit more apt to embrace alternative medicine too.
So there's four very distinct groups. So if you think about that and you're marketing to adults age 35 to 54, how do you know you're getting the right group in there, you know? And how effective is your marketing if you know that at least three-fourths of them aren't going to be resonating with the messaging because you're talking to them as if they were one of these segments overall?
That's a scary thing. The other question that this begs is as you're a change agent armed with this research and you're really trying to dig for insights with your consumers, figuring out which consumer group will resonate with the change that you're bringing forward in your organization is really interesting.
Conveniences and digital transformation is also key here, I think. And we are seeing a lot of our clients in very different phases of this. And the convenience play. Talk to us about what some of we're seeing working in terms of bringing healthcare more conveniently to the consumer.
So some of the things that obviously what's happened with COVID is that that has pushed us into a whole different way of offering up our services. Telemedicine is huge now, where it wasn't as big pre-COVID. Now it's huge. And all of our hospital networks, healthcare providers are all going into telemedicine. So convenience plays a big, big role in that.
Convenience also goes to the whole standpoint of people are really much more apt to go to healthcare organizations or health clinics that are convenient because of the fact that they offer the insurance that you want, they're convenient to your home or work, or they have the doctors really that you want to go see and that you're comfortable with. So convenience is one of those things.
I think that the whole idea of using a lot of the attitudinal research and using these kinds of things to help transform this is very important because what happens is now that you know specific things about each one of these groups, how do you activate that? And how do you reach them individually? Because again, you can't see who these groups are because it's all happening up here.
One of our clients actually used this to partner with grocery stores to be able to provide closer access. Can you tell us a little bit about that?
Yeah. So Sonora Quest Laboratories is an example again. They actually found that so many of their patients, one of the challenges in doing direct access testing is they couldn't get in at the times that they wanted to get in. Oftentimes with lab work, you have to go in and fast. They want to go in the first thing in the morning. There's a long line first thing in the morning. So they said, you know what, by offering more convenient locations and more places that people can go get their lab work done, that's very important to them because the fact that they can then, while they're shopping, they can pop in, get their lab work done. It's very efficient.
Our brand marketers now in healthcare are change agents armed with research and advocates for the consumer, no longer thinking of them as the patient. But now we've got to build trust as we go forward. There's a couple of things here that I want to talk about that have been interesting that we've uncovered with our organization. First let's start with multicultural. Today we know that diversity is more important than ever and embracing multicultural marketing is something that we've been working on at LAVIDGE for over a decade, bringing in multicultural marketing. Talk to us about what our healthcare clients have experienced as they embrace, say, the large Hispanic population here in Arizona.
So a couple of really good examples on that is a large hospital network that we were working with actually knew that that was certainly a market that was being underserved from their standpoint. So they talked to us about, let's go out, do the research, find out what's making this market tick, find out how we can do things to be able to really serve this market. But really what we found is in doing tours of the hospital facilities is that they were not equipped to handle that consumer. So as much as you could bring them to the door, you couldn't necessarily handle the Hispanic consumer because the fact that you couldn't either speak the language, you didn't have a waiting room large enough for them to bring their families in. Some of those aspects about Hispanic marketing and about dealing with a Hispanic consumer, they just didn't have. And so it was one of those things where they had to change their mindset before they actually went out and tried to say, I want to acquire more of those kinds of patients.
And this is huge because the easiest way to erode trust is with poor operational execution. And that's a real key insight. So as we build trust, knowing that we can deliver on the promise is going to be critical. There's other trust gaps in our organization. Talk about how we can identify what those trust gaps are and whether we can do that with research or operational data and how do I know one exists and bridge it.
Yeah. So I think that there's a lot of things that you can do to help kind of that trust within your organization and outside from a consumer standpoint is one of the things that we found very, very important with a lot of our hospital or with a lot of our healthcare clients is using public relations to help try to build a foundation of trust. Whether it be hospital networks, some of our insurance providers, a lot of our healthcare clients are using that to help educate, build trust, communicate what's going on, and have that foundation because as you said early on, the change and the rate of change and how things are going so quickly, without a foundation of trust, then you're just going to be swept up in the ongoing wave that's always happening. So it's very important to really build that trust early and often.
Now we discovered in our recent research post-COVID-19 that there's actually a wave of trust building for our healthcare community. So right now is the time to capitalize on that wave. Can you talk to us a little bit about that?
Yeah. So it's not only the healthcare organizations themselves, but also even more so, frankly, is the doctor-scientific community. So pre-COVID, hospitals, doctors, scientific community all had good levels of trust. Now that we're in COVID, that trust has gone up and it's increased even more. However, one of the things that's been very interesting in the research that we found is that the trust has decreased significantly with the media and with elected officials. So people are believing the scientific communities, which is a real opportunity for us to continue to ride that wave and say, you know what? Now is the time for us to continue to build trust, to continue to feed that goodwill that we have and promote ourselves as the place to go for information. And even providing some of that information.
I've noticed that some of the healthcare companies that have provided COVID-19 information to me, that was the most important thing I read that day.
So we are change agents armed with research, really advocating for the consumer and what makes them tick, building trust. But then at the end of the day, the pace of change is just too quick. And our old marketing framework of annual planning doesn't work anymore. So now we need marketers to embrace agile marketing. Agile marketing has been around and Google and other places have been using agile marketing and creative frameworks since 2012. But this is a big change for our marketing organizations in healthcare. Talk to me about agile marketing and how that allows us to really capitalize on the opportunity and try to change.
Yeah, well, and that really kind of builds into what we talked about just previously on the foundation. First of all, you need a good, strong foundation before you can actually move quickly on some of these things. But agile marketing really is adapting to change and being able to build an organization or build a marketing structure that allows you to adapt to change. One of the examples that I use is going back to the Sonora Quest Laboratories again is, I call them right now sort of the darling of the media because of the fact that we get so many media requests because instead of just being in the area that they were in, which is really lab work, blood work, now they're in for some of the COVID testing, whether it be the antibody testing or the ongoing, yeah, the serum testing. So now they are into a whole different realm than they were before, but without that foundation of trust, they couldn't have adapted so quickly. So they have literally within weeks built new labs, provided new sources, upped their ability to test far more patients just overnight. And so they are set up for change and that's a testament to the organization is that they really are an adaptive organization that has embraced this whole agile way of moving forward and knowing that this industry is changing all the time.
Yeah, and some of our other clients are very passionate about bringing in the scientifically validated new things right into the organization, whether that be artificial intelligence or different types of testing like PCR testing versus culture and antibody for wound care. This idea though really creates a burden for the marketing organization that needs to shift with them and if marketing isn't running on a sprint cycle of every month, what are we locking down? What did we learn from last month? How do we change and pivot? They're going to find themselves unable to keep up and unable to adapt and change. And so when something's not working in the market, even from a marketing perspective, the agile approach allows them to switch that out. And that doesn't mean that the brand and the consistent tenants and the truth of who we are changes. It just means that we are flexible in bracing all of the data we're getting to continue to be agile and run as fast as we need to. And when the organization, the marketing team is able to do that, in addition, that's really where the magic happens for growing healthcare organizations.
So just to recap, your role as a brand marketer today is to manage through change. You are a change agent. You need to continue to arm your organizations with research about the new opportunities. You need to be an advocate for the consumer, not just the patient, and really understand how they think and act beyond what they may look like on the outside. Building that foundation of trust and implementing agile principles into your organization to allow you to be able to adapt to change and to maintain your organization and propel it forward.
Thank you for spending time with us today.
Thank you.