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Education

Our education clients share similar goals, namely, to increase awareness and boost enrollment.

We deliver marketing communications programs that positively impact new student inquiries, applications and enrollment, faculty and staff retention, and alumni engagement. We achieve this by conducting research that provides deeper understanding of unique attitudes and motivations related to education decisions.[1][2] Then, we leverage this knowledge to build marketing communications tools and programs that inform, educate, and influence choices and sentiment.[3]

LAVIDGE Education Marketing Research and Insights

Marketing efforts on behalf of higher learning institutions must be proactive and dynamic in achieving these goals. Communications must cater to prospective students, parents, out-of-state prospects, working professionals looking to further their education, as well as current and prospective staff and faculty.[2][4][3] Our 2022-2023 proprietary research of adult learners post-pandemic shows:

  • Attitudinal segments aren't limited by typical demographics
  • Attitudes about education are dramatically impacted by the pandemic
  • Adult students are concerned about or have experienced age discrimination
  • The most desirable type of work for those seeking a career change

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2023 Report

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Education Experience

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[image: Arizona Department of Education logo]

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Meet our Education Team

Stephen Heitz

Chief Innovation Officer

Tim Trull

Chief Strategy Officer

Anne Robertson

Managing Director, Publicity

Sean Rogers

Managing Director, Client Service

Melanee Arnett

Digital Media Director

Betsey Griffin Jones

Media Director

[image: Krissygreenberg (1)]

Krissy Greenberg

Digital Strategist, Account Supervisor

Education Thought Leadership

[image: Melanee Arnett]

Melanee Arnett 9 Ways to Leverage Programmatic Marketing to Safely Boost Student Enrollment Education

[image: Tim Trull]

Tim Trull How Effective is Your Post-Secondary Student Recruitment Strategy? Education

[image: Bob Case]

Bob Case How Well Do You Know Your Student Body? Education

[image: Tim Trull]

Tim Trull 8 Tips to Attract International Students to Your Post-Secondary School Education

[image: Betsey Griffin Jones]

Betsey Griffin Jones How Strategic are your College’s Traditional and Digital Media Purchases? Education

[image: Stephen Heitz]

Stephen Heitz Bad Reviews Are Impacting Your School Website’s SEO Education

[image: Stephen Heitz]

Stephen Heitz You Need Multi-Touch Attribution Modeling Education Are You Keeping up with Technology Trends in Higher-ed Marketing? Education

[image: Tim Trull]

Tim Trull On-campus experience is important throughout the selection process Education

[image: Tim Trull]

Tim Trull While the Student Journey is Long, the Decision-Making Step is Relatively Quick Education

[image: Tim Trull]

Tim Trull Students Seek Affordability Education

[image: Tim Trull]

Tim Trull Adult Learners Prefer Motivational Phrases Education

[image: Tim Trull]

Tim Trull Attitudinal segmentation isn’t defined by age, income or gender Education

[image: Stephen Heitz]

Stephen Heitz Adult Students are Concerned About, or Have Experienced, Age Discrimination Education

[image: Tim Trull]

Tim Trull The Pandemic Dramatically Impacted Attitudes About Education Education

[image: Stephen Heitz]

Stephen Heitz Working Full Time While Attending Class is the Norm for Most Returning Students Education

[image: Stephen Heitz]

Stephen Heitz Show Me the Money! Education

[image: Stephen Heitz]

Stephen Heitz Knowledge Work is the Future for Students Who Want to Change Their Careers Education

[image: Melanee Arnett]

Melanee Arnett 9 Ways to Leverage Programmatic Marketing to Safely Boost Student Enrollment Education

[image: Tim Trull]

Tim Trull How Effective is Your Post-Secondary Student Recruitment Strategy? Education

[image: Bob Case]

Bob Case How Well Do You Know Your Student Body? Education

[image: Tim Trull]

Tim Trull 8 Tips to Attract International Students to Your Post-Secondary School Education

[image: Betsey Griffin Jones]

Betsey Griffin Jones How Strategic are your College’s Traditional and Digital Media Purchases? Education

[image: Stephen Heitz]

Stephen Heitz Bad Reviews Are Impacting Your School Website’s SEO Education

[image: Stephen Heitz]

Stephen Heitz You Need Multi-Touch Attribution Modeling Education Are You Keeping up with Technology Trends in Higher-ed Marketing? Education

[image: Tim Trull]

Tim Trull On-campus experience is important throughout the selection process Education

[image: Tim Trull]

Tim Trull While the Student Journey is Long, the Decision-Making Step is Relatively Quick Education

[image: Tim Trull]

Tim Trull Students Seek Affordability Education

[image: Tim Trull]

Tim Trull Adult Learners Prefer Motivational Phrases Education

[image: Tim Trull]

Tim Trull Attitudinal segmentation isn’t defined by age, income or gender Education

[image: Stephen Heitz]

Stephen Heitz Adult Students are Concerned About, or Have Experienced, Age Discrimination Education

[image: Tim Trull]

Tim Trull The Pandemic Dramatically Impacted Attitudes About Education Education

[image: Stephen Heitz]

Stephen Heitz Working Full Time While Attending Class is the Norm for Most Returning Students Education

[image: Stephen Heitz]

Stephen Heitz Show Me the Money! Education

[image: Stephen Heitz]

Stephen Heitz Knowledge Work is the Future for Students Who Want to Change Their Careers Education Lightbulb Moments

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[1]

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References

  1. External source — files.eric.ed.gov — files.eric.ed.gov, 2026-05-14
  2. Outreach Communications - UGA Graduate School