Attitudinal Segmentation:
It isn’t about age, gender, race and ethnicity, or income
We're an advertising agency with creative expertise at helping consumers navigate the fragmented landscape of healthcare providers as well as transform the industry. That means we can help you increase patient satisfaction, improve engagement of healthcare professionals, reduce uncompensated care costs, and improve total operating margin. We do this through a relentless focus on transforming the patient experience to differentiate healthcare brands and by developing effective marketing strategy and campaigns that help you attract and retain consumers at all life phases.
LAVIDGE has gained deep insight into the attitudes and motivations of healthcare consumers, thanks to a major research initiative.
And we're sharing what we learned.
It isn’t about age, gender, race and ethnicity, or income
Having coverage doesn’t guarantee your patients will seek health care
You bet they do—even if they have health insurance
Turns out, most health care consumers don’t have a preference
Loyalty to doctors—and hair stylists—is stronger than to any facility
Access our research which reveals 4 distinct consumer attitude segments
This exclusive and authoritative study takes the guesswork out of healthcare advertising and marketing. Rather than speculating about what will drive consumers to action, we’ve asked them.
Get The Full ReportConsumers reveal surprising preferences about advertising and marketing
New survey reveals the media consumers prefer for learning about healthcare
Our just-published survey reveals branding statements consumers love
Does your age predict your views about healthcare marketing?
Will more candles on the cake change your view of healthcare media?
New survey helps healthcare companies target healthy consumers
It isn’t about age, gender, race and ethnicity, or income
Having coverage doesn’t guarantee your patients will seek health care
You bet they do—even if they have health insurance
Loyalty to doctors—and hair stylists—is stronger than to any facility
Turns out, most health care consumers don’t have a preference
Access our research which reveals 4 distinct consumer attitude segments
Attitudes on what’s healthy vary widely depending on how patients define healthy
This boost has not held true for all
Communication about the coronavirus is desired from PCPs and family doctors
Help is a few keystrokes away.