Attitudinal Segmentation:
It isn’t about age, gender, race and ethnicity, or income
We're an advertising agency with creative expertise at helping consumers navigate the fragmented landscape of health care providers as well as transform the industry. That means we can help you increase patient satisfaction, improve engagement of health care professionals, reduce uncompensated care costs, and improve total operating margin. We do this through a relentless focus on transforming the patient experience to differentiate health care brands and by developing effective marketing strategy and campaigns that help you attract and retain consumers at all life phases.
New Research Reveals how to Appeal Effectively to Health Care Consumers
LAVIDGE has gained deep insight into the attitudes and motivations of health care consumers, thanks to a major research initiative.
And we're sharing what we learned.
Download the Southwest Healthcare Marketing Report
This exclusive and authoritative study takes the guesswork out of healthcare advertising and marketing. Rather than speculating about what will drive consumers to action, we’ve asked them.
Get The Full ReportThe Top Secret Words for Healthcare Branding
Consumers reveal surprising preferences about advertising and marketing
Winners and Losers: The Best Media for Healthcare Advertising
New survey reveals the media consumers prefer for learning about healthcare
Killer Healthcare Branding Statements
Our just-published survey reveals branding statements consumers love
Words Matter: How Age Shapes Healthcare Branding Preferences
Does your age predict your views about healthcare marketing?
The Age of Reason
Will more candles on the cake change your view of healthcare media?
Should a Person's Health Determine How You Market to Them?
New survey helps healthcare companies target healthy consumers
Attitudinal Segmentation:
It isn’t about age, gender, race and ethnicity, or income
Are Your Patients’ Benefits Going Unused?
Having coverage doesn’t guarantee your patients will seek health care
Do Patients Really Notice Whether Your Fees are Competitive?
You bet they do—even if they have health insurance
Meet our Health Care Team Leaders
Anne Robertson
Managing Director, Public Relations
Stephen Heitz
Chief Innovation Officer
Tim Trull
Managing Director, Strategy
Hitting Back at Fake News
Why Your Hispanic Healthcare Marketing Efforts Are Failing
Why Your Healthcare Content Doesn’t Get Shared
Why is Healthcare Shunning Programmatic Advertising?
The Four Mistakes of Healthcare Social Media Community Management
The Healthcare Disconnect
Healthcare Websites are on Life Support
Can Marketing Automation Transform Healthcare?
All Healthcare is Local
Healthcare Marketing Bragging Rights
Emotional Healthcare Ads —To The Rescue
Are We Addicted to Drug Advertising?
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