Attitudinal Segmentation:
It isn’t about age, gender, race and ethnicity, or income
We're an advertising agency with creative expertise at helping consumers navigate the fragmented landscape of healthcare providers as well as transform the industry. That means we can help you increase patient satisfaction, improve engagement of healthcare professionals, reduce uncompensated care costs, and improve total operating margin. We do this through a relentless focus on transforming the patient experience to differentiate healthcare brands and by developing effective marketing strategy and campaigns that help you attract and retain consumers at all life phases.
New Research Reveals how to Appeal Effectively to Healthcare Consumers
LAVIDGE has gained deep insight into the attitudes and motivations of healthcare consumers, thanks to a major research initiative.
And we're sharing what we learned.
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Are Your Patients’ Benefits Going Unused?
Having coverage doesn’t guarantee your patients will seek health care
Do Patients Really Notice Whether Your Fees are Competitive?
You bet they do—even if they have health insurance
Do Patients Prefer Medical Facilities Based on its Ownership?
Turns out, most health care consumers don’t have a preference
Get in Line, Healthcare Facility Marketing Manager
Loyalty to doctors—and hair stylists—is stronger than to any facility
We Know Which Patient Groups Care Most About Alternative Medicine
Access our research which reveals 4 distinct consumer attitude segments
Download the Southwest Healthcare Marketing Report
This exclusive and authoritative study takes the guesswork out of healthcare advertising and marketing. Rather than speculating about what will drive consumers to action, we’ve asked them.
Get The Full ReportThe Top Secret Words for Healthcare Branding
Consumers reveal surprising preferences about advertising and marketing
Winners and Losers: The Best Media for Healthcare Advertising
New survey reveals the media consumers prefer for learning about healthcare
Killer Healthcare Branding Statements
Our just-published survey reveals branding statements consumers love
Words Matter: How Age Shapes Healthcare Branding Preferences
Does your age predict your views about healthcare marketing?
The Age of Reason
Will more candles on the cake change your view of healthcare media?
Should a Person's Health Determine How You Market to Them?
New survey helps healthcare companies target healthy consumers
Attitudinal Segmentation:
It isn’t about age, gender, race and ethnicity, or income
Are Your Patients’ Benefits Going Unused?
Having coverage doesn’t guarantee your patients will seek health care
Do Patients Really Notice Whether Your Fees are Competitive?
You bet they do—even if they have health insurance
Get in Line, Healthcare Facility Marketing Manager
Loyalty to doctors—and hair stylists—is stronger than to any facility
Do Patients Prefer Medical Facilities Based on its Ownership?
Turns out, most health care consumers don’t have a preference
We Know Which Patient Groups Care Most About Alternative Medicine
Access our research which reveals 4 distinct consumer attitude segments
Patient Beliefs About Healthy Lifestyles Might Surprise You
Attitudes on what’s healthy vary widely depending on how patients define healthy
The Pandemic Has Influenced How Trustworthy Medical Professionals Appear
This boost has not held true for all
Patients Want to Hear about COVID-19 from their Doctor
Communication about the coronavirus is desired from PCPs and family doctors
Meet our Healthcare Team Leaders
Anne Robertson
Managing Director, Public Relations
Stephen Heitz
Chief Innovation Officer
Tim Trull
Managing Director, Strategy
Hitting Back at Fake News
Why Your Hispanic Healthcare Marketing Efforts Are Failing
Why Your Healthcare Content Doesn’t Get Shared
Why is Healthcare Shunning Programmatic Advertising?
The Four Mistakes of Healthcare Social Media Community Management
The Healthcare Disconnect
Healthcare Websites are on Life Support
Can Marketing Automation Transform Healthcare?
All Healthcare is Local
Healthcare Marketing Bragging Rights
Emotional Healthcare Ads —To The Rescue
Are We Addicted to Drug Advertising?
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