Our education clients share similar goals, namely, to increase awareness and boost enrollment.
We deliver marketing communications programs that positively impact new student inquiries, applications and enrollment, faculty and staff retention, and alumni engagement. We achieve this by conducting research that provides deeper understanding of unique attitudes and motivations related to education decisions. Then, we leverage this knowledge to build marketing communications tools and programs that inform, educate, and influence choices and sentiment.
LAVIDGE Education Marketing Research and Insights
Marketing efforts on behalf of higher learning institutions must be proactive and dynamic in achieving these goals. Communications must cater to prospective students, parents, out-of-state prospects, working professionals looking to further their education, as well as current and prospective staff and faculty. Our 2022-2023 proprietary research of adult learners post-pandemic shows:
- Attitudinal segments aren't limited by typical demographics
- Attitudes about education are dramatically impacted by the pandemic
- Adult students are concerned about or have experienced age discrimination
- The most desirable type of work for those seeking a career change
Education Experience
Meet our Education Team
Stephen Heitz
Chief Innovation Officer
Tim Trull
Chief Strategy Officer
Anne Robertson
Managing Director, Public Relations
Sean Rogers
Managing Director, Client Service
Melanee Arnett
Digital Media Director
Betsey Griffin Jones
Media Director
Krissy Greenberg
Digital Strategist, Account SupervisorEducation Thought Leadership
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