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Multicultural Matters: a LAVIDGE webinar series
April 27, 2022
Grow reach and results: benchmarking opportunity and inspiring action with inclusive marketing
PHOENIX - (April 27, 2022) - A group of marketing, advertising and other professionals joined LAVIDGE remotely on Tuesday to participate in “Multicultural Matters |Grow reach and results: benchmarking opportunity and inspiring action with inclusive marketing.”
The livestreamed presentation was the second in the recently launched webinar series hosted so far this year by LAVIDGE Multicultural + Public Service Marketing Director Alec Esteban Thomson.
The Multicultural Matters webinar agenda presented three instructional segments led by LAVIDGE experts exploring how organizations can identify and activate untapped audiences with their inclusive marketing strategy. This includes insight on how marketers can maximize opportunity by benchmarking their current audience against current population data and reach more consumers with content that resonates and drives results.
The replay is now available for those who missed the opportunity to attend live.
Want to be notified of upcoming webinars in the series? Ask to be added to our invitation-only guest list.