LAVIDGE Wins 2 AMA Phoenix 2024 Spectrum Awards

May 15, 2024

Accolades tied to work done for Valley of the Sun United Way, ARIZONA K12 Center

 

PHOENIX (May 15, 2024) – Creative work developed for two LAVIDGE clients earned top honors in their respective categories at the Phoenix Chapter of the American Advertising Association’s 2024 Spectrum Awards.

The AMA awards, presented May 14 at the Phoenix Art Museum, recognize projects by local ad, public relations and marketing professionals whose work demonstrates excellence in design, copy, campaign, strategy, planning, process, technology and integration.

LAVIDGE’s awards were earned for work done on behalf of:

In 2020, LAVIDGE launched a bold initiative for Valley of the Sun United Way (VSUW) called Mighty Change, with a focus on providing positive impact on housing and homelessness, health, education, and workforce development.

Over time, the agency learned that people who have a greater awareness, understanding and perception of VSUW are much more likely to donate or volunteer to support Mighty Change or the organization overall.

It is that insight that led LAVIDGE to launch an awareness campaign to help residents of Maricopa County have a greater understanding of the organization

ARIZONA K12 Center asked LAVIDGE to build a website for a new program that is being offered to teachers in Arizona, the Arizona Teachers Residency (AZTR) to streamline recruitment. Creating a standalone site and improving the backend for its users was the top priority for the center.

LAVIDGE built the new website to resolve the day-to-day needs of AZTR. Designed to have its own brand voice, messaging and visual identity, it serves as the new online center for Arizona teachers to stay connected. Simultaneously, the new site also serves as the anchor for the application microsite.

LAVIDGE built the new website to resolve the day-to-day needs of AZTR. Designed to have its own brand voice, messaging and visual identity, it serves as the new online center for Arizona teachers to stay connected. Simultaneously, the new site also serves as the anchor for the application microsite.

 

About the AMA

The national AMA, founded in 1953, exists to promote excellence in marketing by providing education for both professionals and students. AMA Phoenix has been doing so since its founding in 1959. Members can choose from a variety of digital and in-person trainings for today’s marketing landscape

 

About LAVIDGE

Meet LAVIDGE, an employee-owned advertising, digital marketing and PR agency specializing in discovering and communicating insights which engage, motivate and inspire. From building brand awareness to driving revenue, from positioning thought leaders to enhancing perceptions, it's why we do what we do. Our unified marketing approach encompasses advertising, public relations, and digital marketing. And we've been doing it successfully since 1982 for clients in healthcare, real estate, education, hospitality, technology, sports marketing, retail services, food service, and government. Intrigued? Visit us at LAVIDGE.com and get social with us on Facebook, Twitter, Instagram, and LinkedIn

 

MEDIA CONTACT: Public Relations
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