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Improve customer trial, membership conversion and retention, gift card sales, and franchise recruitment.
We help our clients, often multi-unit/franchise organizations, understand what consumers expect from wellness service providers. We achieve this by conducting research that provides deeper understanding of unique attitudes and motivations related to their purchase decisions. Then, we leverage this knowledge to build marketing communications tools and programs that inform, educate, influence choices and sentiment, and make our clients' wellness services and products a part of their everyday life.
Insights
Dave Nobs, Managing Director, Growth & Development, shares insights on what makes the LAVIDGE team Wellness Marketing Experts.
Be Your Best Self: Wellness Services Study | Proprietary Attitudinal Segmentation Research
Few products and wellness services are automatically integrated into customers’ lives after a one-time purchase decision. It takes time, and insight, to earn loyalty. And it starts with understanding your customers’ POV. Our national survey of consumers reveals:
- Wellness ranks as a top priority
- Different strokes for different folks
- Create a sensory experience
- Give the gift of wellness
- Show them how much you care
- Some people don't like commitments
Wellness Services Experience
Meet our Wellness Services Team
Tim Trull
Chief Strategy Officer
Sean Rogers
Managing Director, Client Service
Bob Case
President and Chief Creative Officer
Stephen Heitz
Chief Innovation Officer
Sabrina Norris
Director, Client Service
Melanee Arnett
Digital Media DirectorWellness Services Thought Leadership
Stephen HeitzStephen HeitzStephen Heitz
Shaun JensenStephen HeitzStephen HeitzStephen HeitzBob CaseStephen HeitzStephen HeitzStephen HeitzStephen HeitzStephen HeitzStephen HeitzShaun JensenStephen HeitzStephen HeitzStephen HeitzBob CaseStephen HeitzStephen HeitzStephen Heitz