If you manage or market a hospital, medical practice, clinic, or healthcare insurance provider, you need to download this free report.
Our proprietary attitudinal segment research shows how various segments of patients—known as Appreciative, Equitable, Frustrated, and Skeptical—feel about issues including:
• Medical technology
• AI in healthcare
• Access & affordability
• Satisfaction disconnect
• Personalized engagement
These insights are valuable for marketing to customers in segments never spotted by demographic research. Now you can provide a foundation for full-journey customer personalization while also supporting digital transformation efforts. Find out how today!
“Most patients (75%) believe the U.S. healthcare system is broken.”
We’ve done the hard work of identifying four statistically relevant attitudinal segments with the healthcare industry. Now it’s your turn to personalize it for your needs.
We’ve also done the work of gathering the data and identifying our top insights. It’s your turn to play. Access the visualized research to dig deeper for details most important to you. Explore the data >
Learn how to tailor tactics to meet your marketing and communication needs by contacting us.